Who decided that this people can represent the Egyptians?

From a couple of days I was watching Germany and Sweden game in the world Cup with one of my best friends and between the 2 halves, we saw the advertisement which produced to encourage the tourism in Egypt and it called (Nawart Masr), and this advertisement presented by samples from Egyptian community, and I really don’t know how to describe these people, so my friend was wondering why every advertisement like that, they have to make it that way. But what I’m saying that Egypt has like 70% of the monuments around the globe, so if we want to encourage tourism we must make something really represent us not a punch of corrupted people like those, we all know their scandals, most of those people are pigs, gamblers and so many things I don’t want to mention, standards are crumbling these days, if those people are the rule models of Egypt then I must say we are screwed. Am I right???